Scott Berkun decided not only to selfpublish his new book – but also to give it away for free: For a limited time period, the download version is available for free.
Countdown is running, deadline is tomorrow, 4 November, at midnight…
The Book is called Mindfire and it’s a best of out of his blogs, talks and essays.
Berkun also use Kickstarter to raise some PR-budgets (see the project page and he started a fan-group on Google Groups to gather PR volunteers (I’m one of them…)
It’s a nice real life case study and I’m curious for the results…

Yascha Mounk: Im Zeitalter der Identität
Klasse-, Rasse- oder Gender-Identitäten schaffen einen neuen verbohrten Essenzialismus, der Freiheit zu seinem Feindbild macht. Dazu gesellen sich viele halbphilosophische Missverständnisse.