Scott Berkun decided not only to selfpublish his new book – but also to give it away for free: For a limited time period, the download version is available for free.
Countdown is running, deadline is tomorrow, 4 November, at midnight…
The Book is called Mindfire and it’s a best of out of his blogs, talks and essays.
Berkun also use Kickstarter to raise some PR-budgets (see the project page and he started a fan-group on Google Groups to gather PR volunteers (I’m one of them…)
It’s a nice real life case study and I’m curious for the results…
![](https://michael-hafner.at/wp-content/uploads/2024/09/ErwinSchroedinger_WhatisLife-300x169.jpg)
Erwin Schrödinger, What is Life?
Wer gern Fakten und Vernunft anruft und damit die Dinge für gelöst ansieht, sollte Schrödinger lesen und sich wundern, wie uneindeutig Physik werden kann.