Scott Berkun decided not only to selfpublish his new book – but also to give it away for free: For a limited time period, the download version is available for free.
Countdown is running, deadline is tomorrow, 4 November, at midnight…
The Book is called Mindfire and it’s a best of out of his blogs, talks and essays.
Berkun also use Kickstarter to raise some PR-budgets (see the project page and he started a fan-group on Google Groups to gather PR volunteers (I’m one of them…)
It’s a nice real life case study and I’m curious for the results…

Corona und “die Wirtschaft”: Wild entschlossen, aber planlos in der Praxis
Während Politik gern Entschlossenheit demonstrieren würde und Propheten und Prediger unsinnige Weisheiten aus ihren Zylindern zaubern, offenbart die Krise, dass wir sehr wenig Ahnung davon haben, wie unser wirtschaftlicher Alltag funktioniert.